1、分割忠诚
可分割忠诚 ( Divided Loyalty ): 消费者仅在兩种品牌之间 輪替购买，其品牌出现顺序为 ABABAB。
2、离心离德
...离心离德 dissension and discord; be divided among oneself; disunity; divided in heart and divided in practice; divided loyalty; every man a heart.; fall away from; lack of cooperation; lack of solidarity .